We are bears but we are unusual. We don’t eat honey, don’t sleep in the lair, don’t suck our paws and pose no danger to humans.
We are a couple of romantic and friendly creatures who’s eager for media fame and popularity! This spring we took a part in an interesting project for the TV channel Friday and showed to all viewers fragments of our fun bear life. Task for the channel team was to make TV idents dedicated to the coming of spring and the Women’s Day on March 8th.
So we played typical scenes as how men would try to delight their lovely women and take care of all their household chores and responsibilities.
The team has developed a scene – meadow with trees, flowers, lawn, shrubs, as well as a sofa and a floor lamp, a symbol for «apartment». They also created separately fur logo in order to bring a spring, warm and plush atmosphere. Through this video shooting, we made friends with a bunch of cool guys – real fun professionals. Thanks to all of them! Rrrrrr!

Creative Director:
Stage Director:
Motion Designers:
Sound Designer:

Friday TV channel / Russia
Alexandr Drozdov
Plohotnikov Vadim
Demid Malyuga
Vitaly Sacred, Sergey Kazakov
Andey Skripunov
Zhigalova Daria